Only 15% of the Germans are ready to spend more than 1.000€ on a wrist watch – a purchase statement and a status symbol of pure lust for life.... read more →
Iris Wimmer-Olbort compares the shop-window and sales conversations of specialised watch retailers with other information sources for the purchase of a timepiece. She also analyses consumers' buying intentions for... read more →
The target group of people who can afford a wrist watch traded for more than several thousand Euros is small – and extremely difficult to seize. Brands often advertise... read more →
Where do watch buyers live and why do they take advantage of a trip to big city to purchase a timepiece, enjoy dinner, and the visit to a theatre... read more →
Peter... read more →