„Consumers are prepared to spend more money for mechanical watches“ states responsio MD Frank-Michael Müller in an interview with „U.J.S.“. The Central topic of conversation is the market for... read more →
In this commentary Frank-Michael Müller explains why the watch trade must swot up on smartwatches: „If every other consumer is in principle open to buying a smartwatch, it would... read more →
Possible measures to combat the grey market were the topic of the second part of the documentation based on the „mi Watches & Jewellery“ panel at INHORGENTA. Published in... read more →
The Watch-Monitor confirms that interest in old watches is growing: in 2017 38 per cent of all interviewees stated that „Old watches are particularly appealing“ – an increase of... read more →
In order to add some emotional charge to a product, manufacturers need to know their consumers‘ opinions and purchase criteria – this article provides details based on the current... read more →
This article analyses a series of relevant results from the Watch-Monitor. Furthermore, Frank-Michael Müller risks a prediction about the watch market of the future. Published in „Uhrenparameter“ supplement of... read more →
The Watch-Monitor is the most comprehensive consumer-based survey of the watch market. This article documents data on purchase intent of potential watch buyers: „EUR 1,000 is an absolute threshold... read more →
... asks „Uhrenparameter“, a supplement of „Blickpunkt Juwelier“, in its April edition. And also „Will all watches be smart soon?“ The comprehensive analysis is based on Watch-Monitor data according... read more →
The consequences of the grey market for watch manufacturers and specialist retailers was the cover story „mi“ dedicated to the expert panel at INHORGENTA. Published in „markt intern –... read more →
In his analysis of the Watch-Monitor Ulrich Voss, editor-in-chief of “Blickpunkt Juwelier”, highlights why jewellers can no longer afford to ignore smartwatches. The main reason is the strong trend... read more →
