“markt intern – Uhren & Schmuck” dedicates its cover story to the new Watch-Monitor. The industry information service reports on the entire spectrum of topics covered by the survey.... read more →
Which brands are particularly relevant for which clientele? According to the Watch-Monitor, Apple is the preferred smartwatch brand across all consumer groups (ahead of Samsung Gear). This is particularly... read more →
… has almost become the norm: in the last twelve months, watch purchasers spent approximately 450 Euro on a watch for personal use (compared to 411 Euro in 2015).... read more →
The third edition of the comprehensive study indicates partial growth in purchase intent The market research institute SINUS and marketing consultancy Responsio are pleased to present the third edition... read more →
… was the headline of a feature the “GZ” (Goldschmiede-Zeitung) dedicated to the new Watch-Monitor. The main topics: growing interest in top-level watches from EUR 10,000; the most popular... read more →
From Google via banner ads to collaborations with bloggers – Frank-Michael Müller highlights opportunities available to jewellers and manufacturers. Published... read more →
Frank-Michael Müller analyses the significance and role of selected print titles within the media mix for jewellers and watch manufacturers. ... read more →
The IVW (German Audit Bureau of Circulation for Advertising Media) released the 3rd quarter 2016 circulation figures for consumer press (newspapers and magazines) in October. Responsio has prepared an... read more →
Frank-Michael Müller has analysed the issues facing the 500-Euro-watch. More importantly, he has identified the untapped potentials for the watches in the 250 to 1000 Euro price bracket. published... read more →